The year 2016 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital.
So, as you tuck your ornaments away and toss the remainder of those cookies that are getting in the way of your waistline goals, check out this list of digital marketing trends that are on the up and up in 2016. The best way to beat your competition this year is to stay ahead of the digital curve, and this list will help you do just that.
1: Social Ads
Online advertising has been rapidly on the rise this year, and in 2017 digital ad spend is predicated to finally surpass TV! According to Interpublic Group’s Magna Global, in 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017.
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