Cell Phone Companies Thankful for Pokemon Go!

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Cell phone companies around the world are thankful that Nintendo produced the wonderful game of Pokemon Go! Why? Because the game requires an active data connection and kids are using data like crazy.

Fortune magazine reports that “Pokemon Go was installed on more than 5% of all the Android devices in the U.S., surpassing popular mobile-dating app Tinder, which was running on a little over 2% of all Android devices” and “the game’s daily active user count is about to match (and probably exceed) that of Twitter’s TWTR 2.20% , Similarweb reported.”

The report continues to state that “…  the average person is playing it for more than 43 minutes a day, topping popular social and messaging apps, including WhatsApp, Instagram, and Snapchat …”

Pokemon Go launched on July 7 in Australia, Japan, and Canada and was available as a beta test version in the United States.

Pokémon Go‘s success has also translated to help for Nintendo shareholders. After a successful weekend, Nintendo’s stock saw a significant jump on Monday, closing its day on the Tokyo Stock Exchange up 24.5%. The gains helped the company’s market cap to soar to about $28 billion, up nearly $11 billion since Pokémon Go launched last week.”

What does this mean for Sprint, AT&T, Verizon and T-mobile? Pokemon Go requires an active mobile data connection. To play the game you have to walk, alot. So you cannot use wifi to do it in most places. And that means that you must use mobile data to use it. People will be finding very high phone bills next month thanks to Pokémon Go!

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