Although nearly 75% of citrus produced globally is consumed as fresh fruit, in countries, citrus crops are also cultivated for use as ingredients in end-use industries. Sweet orange and lemon flavours are widely used in the food and beverage industry, with the former accounting for the bulk of the share of the overall citrus flavours market, which was valued at US$ 7,855.9 Mn in 2014.
Demand for citrus flavours is high in the beverages and dairy sectors. In fact, these two sectors represented 62% market share in terms of value in 2015. Going by the strong uptake of citrus flavours, especially natural citrus flavours, it is expected that in the next decade, these two end-use industries will represent 65% of overall market share.
Citrus flavours’ use in the beverages industry encompasses alcoholic beverages, coffee and tea, soft drinks, and nutritional drinks. Manufacturers are buoyed by the response to products containing citrus, providing an impetus to the R&D activities in this segment.
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Nutritional Drinks and Natural Citrus Flavours
The burgeoning demand for nutritional drinks has contributed to the demand for natural citrus flavours. Nutritional drinks’ ingredients are put to more scrutiny than other beverages, owing to which manufacturers are incorporating ingredients that are proven to be beneficial for the health. The volume of citrus flavours used in the nutritional drinks industry is expected to witness a Y-o-Y growth of 2.8% in 2015 over 2014, with total consumption pegged to reach US$ 12,691.1 Mn by the end of this year. The total worth of the citrus flavours in nutritional drinks segment is expected to reach US$ 334.8 Mn by the end of 2015, up from US$ 309.8 Mn in 2014. Use of citrus flavours in alcoholic drinks, coffee and tea, and soft drinks is also expected to increase in the near future.
As discussed previously, demand for natural citrus flavours is higher compared to artificial citrus flavours. This is owing to the general aversion towards artificial ingredients and additives among consumers. By the end of 2015, consumption of natural citrus flavours is estimated to be valued at US$ 5,928.5 Mn, whereas artificial colours are projected to be valued at US$ 2,214.1 Mn.
Orange, lemon, lime, and grapefruit are some of the major citrus flavours used in the end-use industries. Among these, demand for orange is the strongest, owing to the wide range of products it finds its use in. The consumption of orange in the citrus flavours industry is expected to reach 29,219 MT by the end of 2015, up from 28,693.7 MT in 2014. In terms of market value, the orange segment is expected to reach 2,024 Mn by the end of 2015.
Demand for citrus flavours is robust in the developed countries of North America and Western Europe. These two regions are collectively expected to account for approximately US$ 4,500 Mn in terms of value by the end of 2015.
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Some of the leading companies that manufacture citrus flavours include Kerry Group, Takasago International Corporation, Sensient Technologies Corporation, Symrise AG, Givaudan SA, Firmenich International SA, Frutarom Industries Ltd., Citromax Flavors, Inc., and International Flavors & Fragrances Inc.
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