Flavours of ready-to-mix food items continue to fulfil the palates of Indian consumers

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With the growing urbanisation and modern lifestyles of people in India, the eating habits have also changed. The concept of ready-to-mix food has been witnessing a huge popularity, especially among youngsters and working professionals since the last decade. Also called as convenience food, ready-to-mix food reduces cooking time to a great extent, with no need for buying or storing the various ingredients necessary to cook food. Ready-to-mix food in India mainly consists of snacks mix, dessert mix and curry mix. These are preferred not only because they are easy to make but are also liked by most of the consumers because of their delicious taste and health benefits.

Indian recipes are known for their aromatic flavour and unique taste. They are usually cooked with a blend of spices and condiments such as pickle and mustard. The diversity of regions have a great influence on ready-to-mix food items and therefore various types of soups, oats, corn flakes, Idli and Dosa batters, instant Upma, instant noodles, instant sweets and curry powders such as Sambar have gained immense popularity among Indian consumers in the last few years.

An increasing ratio of working women is the major factor which is fuelling the demand for ready-to-eat food items in India. Most of the time, these food items come in superior quality packing and hygiene is strictly followed. Ready-to-mix food items are relatively cheaper and are easily available in departmental stores or in online grocery stores. A consumer with least cooking skills can also cook healthy and tasty snacks, curries or desserts from ready-to-mix food packets. However, convenience food comes with certain negative factors. There are major health and environmental concerns associated with ready-to-mix food items.

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These food items are packed in plastic, which contributes to solid waste in landfills. Ready-to-mix food items consist of excess fat, sugar, food additives, preservatives and high calories that are responsible for obesity. They tend to lack freshness and the cost per serving may be higher than homemade food. Despite these drawbacks, ready-to-mix food items will continue to attract food lovers in the years to come.



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