Weight Management Opens Up New Growth Opportunities for Gluten Free Food Items
Gluten free food has created a new revenue stream in the food and beverage industry. Known to have the ability to lower cholesterol levels, ease digestive issues, and less fattening, gluten free food is seeing an increased demand amongst health conscious consumers. The gluten-free foods market has also been receiving a significant boost from the unique marketing strategies being adopted by manufacturers who are positioning these products as healthy and natural, thereby luring a large pool of the weight-conscious population.
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These market drivers are expected to create an opportunity worth reach US$4.8 bn by the end of 2021 from US$2.84 bn in 2014. The market is expected to expand at a CAGR of 7.7% between 2015 and 2021. The product innovation brought in by bakers by selling gluten free items that taste and look the same as non-gluten free products are also augmenting the overall market. Thus, the growing demand for gluten free bakery products is expected to make a generous contribution to the revenues of the overall gluten free food market.
Better Awareness about Health Benefits of Gluten Free Food Keeps North America in the Lead
As of 2014, North America accounted for a 23.2% share of the overall market. This share will continue to increase at a swift pace as this regional market is expected to rise at a CAGR of 11.4% from 2015 to 2021. The unprecedented growth of the gluten free food in North America will be due to the burgeoning demand for gluten free bakery items amongst the weight-conscious consumers. Furthermore, the higher level of awareness about benefits of gluten free food amongst overall consumers as compared other region will also propel this market in the near future.
The high cases of celiac disease registered in the U.S. will be yet another factor responsible for the rise of this market in North America. Citing this health concern, the U.S. Food and Drug Administration (FDA) has set parameters for food that will be labeled as gluten free to avert the chances of consumers being misled by information printed on food packets.
Gluten Free Bakery Products Remain Most Popularly Consumed Food Items
Out of all the products available in the global gluten free food market, the bakery products segment is expected to witness a robust growth pattern. The dependency on bakery items and a wide range of bakery items available through a sprawling network of retailers will be responsible for the rise of this segment. The gluten free bakery segment is expected to progress at a CAGR of 8.5% during the forecast period. Furthermore, the growing number of diabetics who also prefer gluten free food items due their long-term health benefits will also be crucial to the momentum this segment will pick in near future.
Some of the important players shaping the competitive landscape of the global gluten free market are Dr Schar AG/SpA, Boulder Brands Inc, Hain Celestial Group Inc., Freedom Foods Group Ltd., Genius Foods Ltd., and Mrs Crimble’s amongst others. Companies are focusing on expanding into fresh food verticals to appeal to a wider audience in the coming years. Furthermore, players will also have to ensure utmost food safety to earn improved brand value in the near future.
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