The household air purifier industry in China has seen sales rise at 27% annually. This can be ascribed to the smog and high air pollution levels. The presence of air pollutants like PM 2.5 is a primary driving factor of the market. Air purifier sales had reached 2.6 million units in 2013. The market is estimated to reach a demand of 4 million units by 2018, at a 9% CAGR.
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Air purifiers are devices which eliminate the presence of any air pollutants present in the room. They usually cater to asthmatics or people afflicted with a breathing condition. These purifiers are mostly embedded with a HEPA (high-efficiency particulate arrestance) filter which can trap 99.7% of dust particles. Different grades of HEPA filters range from A to E, with A being the least-efficient. The best air purifiers can eliminate PM 2.5 pollutants as well as cover a large area.
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The current trend in the market is indoor decoration pollution. This involves using furniture or showpieces made from solid wood. The Chinese market is flooded with almost 60% foreign manufacturers and nearly 40% domestic. Well-known players in the Chinese household air purifier industry in China are Beijing YADU Science & Technology Co., Ltd.; Panasonic AirPurifier; Sharp-Roxy Corporation; and Blueair (Shanghai) to name a few. Other respected players include Honeywell, Daikin, and Oreck. YADU is the only domestic manufacturer in the above-mentioned list.
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YADU, Panasonic, and Sharp currently rely on ionic filtration, while Blueair uses catalyst filtration. They also use different layers of filtration as evident by Blueair which uses four or more layers as compared to Philips which uses only two layers. Blueair recently launched its Sense+ system integrated with the Internet of Things, giving a clean air delivery rate (CADR) of 130 feet per minute.
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