Amazon Best-Selling Author and Trusted Local Celebrity Igniter Donna Gunter is launching her new book, Brand Yourself as The Trusted Local Celebrity: 25 Marketing Strategies to Position Yourself as The Obvious Choice in Your Market. The book is set to launch on August 11, 2016. It will be available through Amazon.com and is expected to become a big hit with fans in the business marketing world.
This is the second book Gunter has authored. The book was designed to help professional services business owners whose marketing is no longer working stand out in their industries. There’s also particular excitement about this launch because the book will reveal the author’s 25 proven marketing strategies to propel business owners to Trusted Local Celebrity status.
Brand Yourself as The Trusted Local Celebrity: 25 Marketing Strategies to Position Yourself as The Obvious Choice in Your Market sets its main focus on authority positioning and marketing strategies helping entrepreneurs go from invisible to a Trusted Local Celebrity. Readers will find a particular interest in how to use trusted local celebrity status to get more business. The book is being released by BizSmart Publishing.
Gunter has a background in online marketing, having started her first business in 1999 as the secret weapon/online marketing manager for coaches and consultants from her mother’s garage in her small, rural, East Texas hometown where the primary industries were bass fishing and timber. This experience helped shaped the creation of the book because she had to strategize how to stand out in an area where networking opportunities were few and far between. The marketing strategies outlined in the book have helped her be seen everywhere online.
When asked about why she wrote the book, Gunter said, “I wrote this book for introverted business owners, actually. As a card-carrying introvert myself, I know how difficult marketing and sales can be. However, if someone has read a book that you have authored in which you reveal the solution to a common problem held by your target market, thus showcasing your expertise as an educator and advocate for your customers, prospects will flock to you, ready to buy.”
Gunter adds, “Please don’t misinterpret my use of the word ‘celebrity.’ Trust me, the last thing I want is the paparazzi circling my driveway every time I leave my home. I’m not fond of being the center of attention at all. However, if you’re out and about and people come up to you and say, ‘Oh, I recognize you! You’re Dr. Sattler, that chiropractor who advertises on Channel 4. I’ve been meaning to request a copy of your book that you mention in the ad,’ then you’ve become a Trusted Local Celebrity.”
Gunter hopes that the book will help business owners around the world devise a sound plan to create positive recognition in small doses as an educator and advocate for their clients, which results in attracting more customers to their businesses.
Those interested in learning more about the book can visit the book website, http://www.LocalCelebrityBranding.com
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