SEATTLE, WA – 1 Mar, 2017 – Protected Media, a global provider of digital advertising solutions that increase media quality, announced today that it has been verified by the Trustworthy Accountability Group (TAG).
The TAG verification means that brands and agencies can have confidence in Protected Media’s commitment to ensure that display mobile and video ads are properly located, visible, and seen by real people. The TAG verification program is part of TAG’s efforts to eliminate fraudulent traffic, combat malware, fight Internet piracy, and promote transparency across the digital advertising supply chain.
Protected Media’s solutions are designed to eliminate suspicious and underperforming traffic before it reaches the marketplace enhancing ROI for advertisers and maximizing yield for publishers.
“Marketers need assurances that their ad spend is directed at high-quality, highly engaged publishers that meet ad quality standards”, said Asaf Greiner, CEO of Protected Media. “We are looking forward to participating with TAG working groups to share any findings to help fight the battle against online ad fraud and build trust in online advertising.”
“Protected Media’s participation proves they are making a contribution to improve the online advertising ecosystem,” said Mike Zaneis, CEO of TAG. “We are delighted that Protected Media is participating in TAG’s anti-fraud efforts, and we look forward to building a safer, more trustworthy supply chain together.”
ABOUT PROTECTED MEDIA
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.
For more information, visit Protected Media.
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