“Tablet” no More a Heavyweight Contender


Tablets were once seen as ideal alternatives for PCs, leading some pundits to even envisage the extinction of desktops. A trendy portable touchscreen device that was thought to replace computers at offices and homes.

When Apple launched its first iPad a few years ago, it was an instant hit in the market as it conceptualized a smaller and portable workstation. Evidently, sales of PCs fell to a significant level as more consumers were allured into iPads. Other tech giants sniffed the opportunity as well and followed in soon with Samsung, blackberry and Microsoft introducing their own line of tablet computers.

In a turn of events, demand for tablet computers has witnessed a sharp fall over the last three years. Industry insiders believe that the technology has reached limitations and is facing tough competition from latest home computers and advanced smartphone concepts.  Fall in user base and flattened sales have hit the overall tablet market on a global level. Consumers are opting for smartphones with bigger screens rather a table which can barely fit into the pocket.

Owing to its user-friendly interface, iPad was well appreciated by a less tech-savvy consumer base, though, younger consumers are showing a relatively higher preference for laptops. As manufacturers unveil cutting-edge smartphone designs, with enhanced hardware and software integration, tablets fall further behind in terms of efficiency.  Tablets are forth in the row behind computers, televisions and smartphones when it comes to most popular consumer electronic devices. It could be believed that tables might finish in that position without really going any further in the race of common household device. Last year, Apple registered one of the lowest sales of its iPad since 2011, though the company is focusing on revamping its product offering with an array of new models, particularly aiming at professionals. If rumors are to be believed, the company will unveil the new iPads in the next two to three months.

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Overall Market Prospects 

Experts suggest that the demand for tablets is likely to witness a slump in the coming years, however, the soaring popularity of phablets and bigger smartphones will sustain the overall growth of consumer electronics market. The market research firm Future Market Insights (FMI) stated that the global market for tablets will witness a 20.6% compound annual growth rate between 2016 and 2026.

Innovation in Technology and Design the Only Way Out 

Tech companies such as Samsung, Lenovo and Microsoft are already looking forward to introducing bendable technology into tablets, which might probably bring an impulse to its declining market. For instance, both Lenovo and Samsung are rumored to reveal their prototype foldable touch screens by next year.  In addition, Samsung might unveil a technology late this year, which allows devices to be folded outward offering a tablet-like display. Meanwhile, Microsoft has also initiated with developing a flexible form factor technology for both mini-tablets and smartphones.  Similarly, Lenovo in an attempt to offer compacts laptops, have combined tablet design with an attachable keyboard.  Lenovo’s Yoga A12 is a 12.2-inch budget tablet with android OS that can also be used as a laptop. The device is a pocket-friendly alternative to the high-end Yoga Book series.

Huawei recently launched MediaPad M3 tablet that is believed to be a premium device having a 2K display and Harman Kardon audio technology. The device is expected to challenge Microsoft’s productivity driven Surface Pro 4 and the latest Apple iPad. However, it is only a matter of time before these technologies gets incorporated into smaller portable devices

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Additional information on such research findings can be availed at http://www.futuremarketinsights.com/reports/sample/rep-gb-1987

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Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.