Vacuum Packaging Market Poised for Steady Growth in the Next Decade

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Incorporating of the latest innovation in technology is gaining momentum in the packaging industry, with active packaging, intelligent packaging, and modified atmosphere packaging gaining traction in the end-use industries.

Vacuum packaging, a technique in which air is manually or automatically removed from a package, is also being widely adopted in the end-use industries, owing to its benefits in improving the shelf life of products. Global revenues from vacuum packaging — valued at roughly US$ 20 billion in 2015 — are expected to surpass US$ 33 billion globally by the end of 2026.

A key factor contributing to growth of the vacuum packaging market is the    increase in purchase intent among consumers, which in turn is expected to lead to higher adoption in the food processing industry.

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Strong Adoption Expected from Frozen Food Industry

 Among the various end-use industries, adoption of vacuum packaging is quite robust in the meat, seafood, and poultry segment. These food products are at increased risk of spoilage, and vacuum packaging, with its “second skin” technique is being used as an effective method to counter this. This trend is also visible in the red meat segment, as less exposure to oxygen helps in preserving the nutrients, while reducing the probability of spoilage.

Another key factor that’s driving the uptake of food products packed through the vacuum process is that consumers can store these products for a substantially longer duration as compared to products packaged through a different technique.

Asia Pacific Accounts for the Highest Revenue

 Globally, Asia Pacific is the largest market in terms of adoption of annual revenues generated through sale of vacuum packaging products and services. Although developed regions of Western Europe and North America have higher awareness levels, the large population in the region offers a plethora of opportunities to the key players in the vacuum packaging landscape.

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China and India are expected to be the most lucrative markets for manufacturers in Asia Pacific. Decades of consistent economic growth has led to the emergence of a strong middle class in Asia Pacific, and this segment is anticipated to ramp up demand for canned and frozen food products in the future. This is expected to provide an impetus to the vacuum packaging market in the region in the near future.

Outside of Asia Pacific, Western Europe and North America (US and Canada) are the other lucrative markets for vacuum packaging. Some of the leading vacuum packaging companies are headquartered in Europe and North America, and through research and development, they are launching more effective products in the market.

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Educating Consumers: The Way Forward

 In a third-party research carried out by Beef Checkoff and Sealed Air’s Cryovac®, respondents’ purchase intent increased after they were educated about the benefits of vacuum packaging. A significant percentage of respondents were willing to pay more for vacuum-packaged products – a reassurance for many grocers and retailers.

So, the future of vacuum packaging lies in increasing the level of awareness among consumers, for they are the ones whose acceptance will drive the future acceptance of this flexible packaging option.



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